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New Year, New Perspective – a new and different way to get things done for your business?

Published on January 3, 2012 by Christy Tan

2012 has just arrived – it’s a New Year! I wonder how many people realize the meaning of the word NEW?

Do you see things differently and as new and so use a different way to get things done for your business?

In other word, would you still use the same old advertising method or marketing plan to achieve your business goals in 2012?

If you’re using social media channels such as Facebook, Twitter or Foursquare to promote your products and services, are you using them effectively?

Facebook and Twitter pages do not work on its…

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Do you know your holiday shoppers and their buying habits?

Published on December 7, 2011 by Christy Tan

83% of all holiday shoppers are influenced by customer reviews, according to Consumer Habits Shopping Survey in August 2010.

This is very revealing and it’s so true. Don’t you agree?

Not everyone will buy and read the Consumer Guide before making a buying decision. Most of them ask heir friends and their networks on Facebook, Twitter, Foursquare or Yelp to gather information before deciding what to buy and who to buy from.

By 2014, 53% of total retail sales (online and offline) will be affected by the Web (Forrester, March 2010)

So, whether you are a retailer…

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Retailers : Are you ready for the holiday season?

Published on October 25, 2011 by Christy Tan

According to Globe and Mail video, October 24, 2011, Wal-Mart is taking an aggressive holiday matching price strategy to boost their business during the upcoming holiday season.

In the video, Wal-Mart guarantees that if you can find a lower price elsewhere after buying from them November 1 to December 25, 2011, they will give back the difference to you through gift card.

Can you imagine Wal-Mart competing with you, retailers when they’re already offering lower pricing everywhere?

Retailers – what are you doing for your business to compete with Wal-Mart?

Even if you cannot compete heads-on with their low…

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30 or 3 Tips for Using Social Media in Your Business

Published on September 29, 2011 by Christy Tan

I was reading the Inc Magazine online and came across this article: 30 Tips for Using Social Media in Your Business by April Joyner of January 2010. April highlighted 30 tips and briefly described all of them.

Here is the list:

1. Offer a peek behind the scenes.
2. Harness your expertise.
3. Demonstrate what your company does.
4. Put your website’s content to work.
5. Be candid.
6. But be careful what you say about others.
7. Interact with visitors—really
8. Don’t try to create a stand-in for yourself.
9. Don’t pretend to be someone else.
10. Help employees bond
11. Reward customer loyalty.
12. See what people are saying…

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Retailers : Are you marketing to these smartphone users?

Published on September 8, 2011 by Christy Tan

As retailers with a location-based business, do you know out of 83% of adults with a cell phone, 35% are smartphone users.

Are you marketing to this group of smartphone users?

Well, you can say 35% is still a small number but if you can market to this group of smartphone users without having to spend hundreds or thousands on advertisement to reach them, would you be willing to do so? I bet you will!

Let’s take a look at how smartphone users are using their phones?

According to the study below on smartphone activities, 59% access social networking sites with their…

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3 simple ways to generate more sales for your retail stores

Published on August 18, 2011 by Christy Tan

Do you want to make more sales from every visitor who come to your store or visit your website?

Now, you can with 3 ways I am going to share with you.

Recently, when I perused some major retailers’ websites, I find most retailers are not “social” friendly at all.

Why?

Because their Facebook and Twitter badges are hidden at the bottom left or right of their websites.

I’m referring to major retail stores such as BestBuy, Chapters Indigo, Wal Mart. Their Facebook and Twitter badges are found at the end of their website where visitors are unlikely to look and click to like…

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Retailers : 2 easy ways to reach your customers today

Published on August 7, 2011 by Christy Tan

Do you know that more and more people are online today than before?

Facebook currently has 750 million users and Twitter has 200 millions users. To reach your customers, you’ve to go where they are. Not the newspaper nor magazine except for the online version.

It’s social media – Facebook and Twitter! These are the 2 easy ways to reach your customers today.

How?

Facebook and Twitter are online social networking tools used by your customers to connect with their friends and favorite stores. If your customers are on Facebook and Twitter connecting with their friends, why not use this opportunity to connect with…

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Retailer Social Media

All Posts

New Year, New Perspective – a new and different way to get things done for your business?

Do you know your holiday shoppers and their buying habits?

Retailers : Are you ready for the holiday season?

30 or 3 Tips for Using Social Media in Your Business

Retailers : Are you marketing to these smartphone users?

3 simple ways to generate more sales for your retail stores

Retailers : 2 easy ways to reach your customers today

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Christy is a charter member of COS & PWA with American Writers & Artists Inc. (AWAI)

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What others say about Christy:

Christy is a charter member of COS & PWA with American Writers & Artists Inc. (AWAI)